Obama on Letterman
McCain on Rachel Ray
(Photos by AP)
USA Today has a great article on Bradertainment™ this morning. It talks about our presidential candidates marketing themselves as celebrities as much as politicians — pushing entertainment as much as policy. Why? Because, people love celebrities — the very foundation of Brandertainment’s power. Our politicians get the power of entertainment-driven marketing to win hearts, if not minds. Hearts may be what ultimately decide the election. What do you think? Read the article, then contribute a comment here.
See you in Brandertainment™ land,
Ron
Chief Brandertainer