The most powerful brands are Entertainment Brands.
Will Smith. Madonna. U2. The Rolling Stones. Batman. The Office. Heroes. Vegas Baby. The NFL, NBA, MLB. Hanna Montana. Harry Potter. Disney. MTV.

People are fanatic for entertainment brands.
Entertainment brands have supreme emotional power. They tell stories that move us. About people with qualities and achievements we admire and aspire to. They Inspire. Exhilarate. Bond people together. Become a lifestyle. And spread like a fever.

How do you get this level of personal commitment to a product or service brand?
One example of a corporate brand that has done it: Apple.

Why?
Apple thinks like an entertainment brand, turning the brand into a star!. The brand itself brings value to people’s lives. And as a result, creates demand for the products carrying those brands. We have a word for this. Brandertainment™.

It’s the surest way to Spread Brand Fever™ »