Shindy Media, in partnership with Destination Services San Diego and San Diego Convention & Visitors Bureau, has produced a video, shot in Minneapolis on March 6, 2009, highlighting nine premium San Diego hotel properties. This is a good example of brandertainment in action, this time in a documentary format.

How might this style of video help market your venue, product or service? Could you imagine something like this, focusing just on your company, on your own homepage? Any ideas sparking?

Profile of 9 Premium San Diego Hotels

Rise of internet video for marketing & how to use it: http://tinyurl.com/cgbwyt — this underscores the power potential of incorporating well made video into your own website.

Our new work portfolio is ready for viewing! You’ll get a nice overview of the breadth of work we do for a variety of client types. You’ll also get a good sense of our branding philosophy and aesthetic principles.

View our portfolio (1.5 MB PDF download) »

As always, we welcome your comments.

To good branding,

Ron

The footage was further edited into an episode on Shindy.TV. Watch it now »

Want to let me know what you think? Email me >>

That’s Brandertainment,

— Ron

Internship: Final Cut Pro / Express editor

Shindy Media (http://www.shindymedia.com) is a leading provider of entertainment-based branding services and video entertainment content, gaining strong traction in the San Diego market. We are a new-media branding and entertainment studio that helps build lifestyle brands through the power of entertainment-driven marketing, combining the interactivity of Web 2.0 social networking with Hollywood-caliber entertainment and lifestyle video content, events, advertising and public relations.

Shindy Media also produces the leading online television show about San Diego lifestyle and entertainment, Shindy.TV (http://www.shindy.tv).

We’re seeking an one or two interns to help with fun video editing projects.

Responsibilities:

• 10 to 15 hours of video editing work per week

• Converting FCP files to Quicktime and Flash

• Uploading movies to video websites

• Archiving assets to hard drives

• Optional responsibilities include assisting at Shindy.TV events and shoots

Qualifications:

• Minimum one year Final Cut editing experience

• Experience editing fast-cut lifestyle pieces

• Skill assembling raw footage into a tight piece which flows well and is compelling to watch

• Team spirit and strong work ethic

• Desire to gain experience in a fun start-up environment

• Having access to your own system with Final Cut is a plus!

To apply send your resume & cover letter to:

Ron Marcus

ron@shindymedia.com

Thank you!

Independent Sales Account Executive

Shindy Media (http://www.shindymedia.com) is a leading provider of entertainment-based branding services and video entertainment content, gaining strong traction in the San Diego market.  We are a new-media branding and entertainment studio that helps build lifestyle brands through the power of entertainment-driven marketing, combining the interactivity of Web 2.0 social networking with Hollywood-caliber entertainment and lifestyle video content, events, advertising and public relations. We are also producer of the leading online television show about San Diego lifestyle and entertainment, Shindy.TV (http://www.shindy.tv).

We are seeking an independent Account Executive on a contract basis that will sell media solutions to local and national clients seeing to gain better product and service exposure in the San Diego market.  Our firm is forging new ground in media marketing and we have a fun and energetic team.

Job Summary:

The Independent Account Executive is responsible for achieving sales goals by acquiring new customers and developing existing relationships using strategic account management and solution selling skills. Responsibility for the sales process includes initial customer contact through uncovering critical marketing needs to solution definition to final sale. You will be provided with all of the marketing and sales information and collateral you’ll need to effectively position this exciting offering to the clients.  

Responsibilities:
This individual will sell:

Services:

Strategic branding and marketing communications services

New media campaigns, integrating dynamic websites, video, and social media functions

Lifestyle-oriented video production services

For the TV show:

Online advertising to include pre- and post-reel video spots

Banners ad and sponsor links

Video spot production services

Specific event based advertising.

In addition, the individual will be performing the following duties:

Research new potential users of the advertising solution

Follow-up swiftly on marketing generated leads

Capture new email clients for our newsletter and to build our database

Qualify prospective clients and identify customer requirements

Build and maintain client relationships to ensure repeat sales and referrals

Manage the sales cycle from first inquiry to multiple projects

Work with the management team to ensure timely and accurate proposals for projects

Provide a minimum of weekly activity

Produce bi-weekly updates on key clients and activities

Qualifications:

BA/BS and 3+ years of media related sales experience

Contacts in online media and rolodex of potential clients (previous media sales to these clients valuable)

Strong drive for results and proven track record of success in sales

Must work independently, be motivated and strive for incremental and increasing sales

Must enjoy fast-paced environment with tight and often frequent deadlines

Ability to travel throughout San Diego County and all of Southern California as we expand

To apply send your resume & cover letter to:

Ron Marcus

ron@shindymedia.com

Shindy.TV presents VOLUME – uncovering San Diego’s finest bands

Shindy.TV presents VOLUME, the biweekly event uncovering San Diego’s finest bands for you with exclusive live performances. Wednesday, March 11 at Bondi was a night to remember as the members of the band Maddox Revolution, all of them still in college, put on a concert worthy of an international band that’s toured for decades. From highly creative original tunes to innovative covers of favorites, these guys ROCKED well beyond their years. HERE’S A PREVIEW »


New episode 2: Yelp Elite Event at the Riviera Supper Club, La Mesa CA

Gleeful Yelpers united at the retro Riviera Supper Club, 7777 University Ave. in La Mesa, to cook their own steaks, enjoy some delicious Yellowtail Ale, and compare reviews in real time while meeting their fellow Yelpers. It was an affair to remember…hence this video! WATCH NOW »

This has huge implications for the use of Twitter, and social media in general, for Brandertainment, or in this particularly case, twittertainment.

A must read »

February 24, 2009 — SAN DIEGO, CA — Forget plain, boring corporate event videos. Clients of Destination Services San Diego (DSSD), a locally-headquartered destination management company, can now have Hollywood-esque, red-carpet style video documentaries of their corporate events held in San Diego. This unique offering is made possible through the new partnership of DSSD and Shindy Media, producer of entertainment-driven video and web content for marketing and branding. Such videos can be used as exciting giveaways for event participants to extend the value of each conference, as a compelling recruiting tool for prospective employees, and as footage for a company’s media relations efforts, among many other uses.

“Shindy Media’s unique approach to how they produce and distribute media content fits perfectly with the way we do business at DSSD,” said Kurt Bjorkman, director at DSSD. “Reducing complexities and creating value propositions for the meetings industry is imperative in today’s marketplace.  We are excited to be partnering with Shindy Media and promoting this fantastic new product.”

Clients who use DSSD to arrange their events, including lodging, event facilities, travel and entertainment, can now include this unique video keepsake in their conference package. The Shindy Media crew will shoot the client’s event like a red-carpet event, capturing “celebrity” interviews of attendees and staff and memorable highlights of the conference. The finished product will look as if it were produced for a network entertainment lifestyle program.

“We’re really intrigued to offer this to corporate clients,” said Ron Marcus, CEO of Shindy Media. “People like to be entertained. The concept behind our work is to provide corporate coverage that is also entertaining. We believe this will be an effective tool for building team spirit, recruiting and PR. In partnering with DSSD, we’ve found a company that shares our philosophy of service to clients, and I think it’s a really good fit.

About Destination Services San Diego (DSSD)
Destination management is more than arranging transportation and hiring entertainment; it’s about becoming a partner to our clients, the cities we work in, our team, our hospitality partners and our suppliers. Our destination management company has been designed from the ground up with a singular focus on Creating New Expectationsâ„¢ through high touch and high tech tools. We will design your entire program or you can use our ground breaking eDMCâ„¢ solution if you want to stay in the drivers seat.
More information about DSSD can be found at www.destinsd.com.

About Shindy Media
Shindy Media is a new media brand studio that helps propel lifestyle brands through the power of entertainment-driven marketing, called Brandertainment. Entertainment brands — rock bands, blockbuster movies, sports teams, celebrities, even comic books — are by far the most powerful brands in existence. Shindy Media leverages the same kind of branding used in entertainment marketing to elevate awareness of and connection to lifestyle brands and their products and services. Brandertainment turns a lifestyle brand into an entertainment vehicle, combining the interactivity of Web 2.0 social networking with Hollywood-caliber entertainment and lifestyle video content, events, advertising and public relations to build “fans of the brand.”  In addition to producing Brandertainment for clients, Shindy Media also produces its own entertainment content, including the fast-growing lifestyle Web TV show, Shindy.TV (http://www.shindy.tv). Shindy Media is headquartered in Downtown San Diego. More information about Shindy Media is at http://shindymedia.com.

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