Entertainment brands — rock bands, blockbuster movies, sports teams, celebrities, even comic books — are by far the most powerful brands in existence. People are emotionally connected to entertainment brands out of all proportion to other brand categories.

So it stands to reason that company’s that brand using the power of entertainment can grow communities of loyal customers like never before. We call this novel approach to marketing Brandertainmentâ„¢.

The most powerful brands are Entertainment Brands.
Will Smith. Madonna. U2. The Rolling Stones. Batman. The Office. Heroes. Vegas Baby. The NFL, NBA, MLB. Hanna Montana. Harry Potter. Disney. MTV.

People are fanatic for entertainment brands.
Entertainment brands have supreme emotional power. They tell stories that move us. About people with qualities and achievements we admire and aspire to. They Inspire. Exhilarate. Bond people together. Become a lifestyle. And spread like a fever.

How do you get this level of personal commitment to your product or service brand?

• Make more than a brand promise. Tell a story. Create Heroes. Inspire. Make people smile.
• Make more than a website. Build an entertainment center. Build a social network. Build a community.
• Go beyond simple informational videos. Create entertainment video. The kind that gets shared virally all over the internet.
• And, think bigger than simply entertaining. Involve your audience personally. Give them a way to tell you what they think, and what they feel. Engage them face to face, with events that turn a web-based community into a real world community. Help them become part of your brand story.

Leveraging the power of the Web — at the desk and on the go.
Broadband Internet. Web 2.0. Social networking. Blogs. Podcasts. Video. Instant Messaging (IM). Short Message Service (SMS), a.k.a. text messaging. iPhone.

These are the media that have put people in control of what they watch, when and where. These media also make it easier than ever before for you to brand with entertainment-powered marketing — i.e. Brandertainment™.