Broadband Internet. Web 2.0. Social networking. Blogs. Podcasts. Video. Instant Messaging (IM). Short Message Service (SMS), a.k.a. text messaging. iPhone.

These are the media that have put people in control of what they watch, when and where. These media also make it easier than ever before for you to brand. If you think like an entertainment brand.

• Make more than a brand promise. Tell a story. Create Heroes. Inspire.
• Make more than a website. Build an entertainment center. Build a social network. Build a community.
• Go beyond simple informational videos. Create entertainment video. The kind that gets shared virally all over the internet.
• And, think bigger than simply entertaining. Involve your audience personally. Give them a way to tell you what they think, and what they feel. Engage them face to face, with events that turn a web-based community into a real world community. Help them become part of your brand story.

In other words, Brandertain. And watch your brand spread like a fever. All by itself. Here’s how »